A bit of a stream-of-consciousness gratitude list.
Shana Krochmal DM’ed me on Twitter. She was hiring for a managing editor position for ETonline, and though we had never met before, we had mutual friends, and she found my takes on pop culture thoughtful. I told her that while I could do that job, I had become enamored with data in digital media and thought I might be better suited for Audience Development. She walked me down to meet JD Crowley, and four months later, I started doing precisely that with CBS Television Distribution.
Being in New York or LA with Nina Mehta and Brian Moreno and feeling like co-conspirators as we plotted how to bring brands like Inside Edition, Dr. Phil, and The Rachael Ray Show even further into the digital age.
Cash Me Outside. The Royal Wedding. Backpack Kid.
Relaunching StarTrek.com.
Going up to San Francisco to meet with Ladan Nafissi and the CNET Business Intelligence team for the first time. I joined them at an offsite where I worked with a group of analysts I didn’t know to develop data-driven pitches for the strategic direction of TVGuide.com, which we presented to Matt McMahon, the GM of that property at the time. I was shocked when my team’s pitch won.
ET Live was launching, and I felt out of my depth. I requested a meeting with Nathalie Bordes that lasted only ten minutes, but I could sense that she might change the trajectory of my career.
She did.
Hiring Joaquin Delgado. And then Jennifer Park. Eventually, I took over the CBS All Access BI team and grew a team of six analysts to over thirty at our largest. Kristen Silvestre, Naren Duraisaimy, Ashish Birajdar, and Nick Denaro would come together to be one of the most talented groups of managers I have ever had the pleasure of working with.
Working with Nat, Grace Mclean, Keric Donnelly, and Mitch Zayas in Ft. Lauderdale or NYC planning sessions to determine the direction of the Data and Insights Group.
Launch day of Paramount+ on March 4th, 2021. Returning to the office hadn’t happened yet, and, for the first time, I was participating in a major product launch from my at-home desk, looking out into the dark, waiting for the sun to come up and those SpongeBob SquarePants marquees to go live.
Why Women Kill. Disco. Lower Decks. Mayor of Kingstown. 1883. Strange New Worlds. Two Super Bowls.
The Subscription Analytics Continuum, SLAM, SLAM 2.0, SLAM 3.0, DVAAs (now DVoS), Audience Segmentation, PEARL, LTV, the product KPI Framework, and the Pricing and Marketing Offer Scenario Framework.
Amazon QBRs. 10 All Access Monthlies. Quarterly Performance. Weekly Highlights.
Dashboards. Dashboards. Dashboards.
Grateful for the memories. The experiences. The lessons learned. And, of course, the people.
Grateful for the memories. The experiences. The lessons learned. And, of course, the people.
Thank you.