A little over a week ago, I asked on Threads:
Without googling or using a chatbot, do you know what the top songs (by chart position) in your favorite genres are right now? Could you sing, rap, or even hum them if asked?
What I expected in return were answers from acquaintances and strangers alike about their awareness of what’s actually popular, rather than the hyper-personal, algorithmically curated music being piped into their ears or the tunes that the hyper-niche online music fandom they may be a part of was promoting.
What I got instead were weirdly defensive or hostile replies that seemed to take my innocuous question as an invitation to debate the merits of charts including conspiracy theories about their purpose. Others merely wanted to pat themselves on the back for having edgy tastes.
I’m desperate for some sense of a shared cultural language or zeitgeist right now, but not like this.
On a recent episode of Brittany Luse’s It’s Been A Minute podcast, Wired’s Jason Parharm argued that this current stage of overly algorithmic social media has fostered a “main character” mentality where the primary currency is attention and everything, and everyone is judged through that lens. In this world, platforms reward “algorithm-speak” over individual expression and nuance, and any sense of a monoculture around anything other than the algorithm is almost non-existent.
The price of engaging with topics I care about or content I enjoy in spaces where I know like-minded folks exist is that I earn the attention of those who care more about winning algorithmically than connection. Much like literacy, social skills have atrophied in this age of social media.
As the World Cup has been showcasing lately, we can still find commonality and shared language around live sports, but even that is being fractured by the ways we experience the world through our digital frameworks. I’ve written before about how attending WNBA games in-person is nothing like the tribalism rampant when discussing the W online. I’d amend that today to note that fandom around one particular player and team can sometimes feel like the comments section IRL when they come out in full force at your home arena.
They reek of that “main character” mentality in which people assume they are the most entitled to everyone’s attention rather than reading the room and being good guests.
It’s infuriating.
I’m rejecting the shifting social mores that place the highest value on attention. I’m done with aura, rizz, maxxing, and mogging. I’m not accepting a post-literate society.
I refuse!
Let’s discuss topics without feeling the need to win a non-existent argument.
Hot takes? No.
Unsourced Breaking News from non-journalists? Nah, B.
Engage with nuance. Show the grace you would extend offline to those you meet on these virtual streets.
Have something real to say? Write a blog.
Want to better understand the world we live in? Read a book.
Want to be a creator? Don’t let AI write your shit, render your art, or make your infographics.
Don’t be a “main character.” Be a person.
Don’t make me enter my curmudgeon era.
Despite how far back I have to scroll to find my year in age verification features, I’m too young and pretty to be a full-time crank.
