Jason Toney
Digital Strategy. Data-Driven Vision. Cultural Insight.
I am a digital strategist and storyteller with deep experience in entertainment, media, and culture. I bring human-centered insight to every engagement—from high-impact analytics to audience-first storytelling. I have blogged in some form or another since 2002. I have worn many leadership hats in the entertainment industry, recently providing insights and intelligence on content, audience, product, and subscription trends related to premium streaming.
Tiffany B. Brown is my better half.
I live in and love Los Angeles.
Selected Work
Paramount+ · Cross-Team Data Strategy
Smarter decisions at scale.
Led the development and expansion of analytics and insights solutions across content, marketing, social, growth, engagement, and executive teams. Delivered models and frameworks that empowered faster, more strategic decisions—supporting acquisition and retention campaigns, product feature prioritization, and slate planning.
CBS Interactive · Audience Development & Intelligence
Guiding legacy brands into the digital age.
Launched and led the audience development and business intelligence function for CBS Media Ventures’ digital properties. Spearheaded exponential audience, engagement, and revenue growth across brands like ET Online, Inside Edition, Dr. Phil, and The Rachael Ray Show, including the successful launch of FAST channels like ET Live and DABL.
Disney · Digital Magic Making
Surprising and delighting audiences online.
I led product, content, and programming strategy for Disney.com and Disney-branded digital initiatives. Oversaw the Emmy-winning Disney Channel Games website, led a major site redesign and CMS overhaul, and unified social media and digital tactics across teams.
Online Writing · Blogging and Beyond
Bringing context to culture through personal prose.
With over two decades of writing online, from Negro Please to misterjt.com, I’ve explored culture, politics, and memory with humor and depth. I was the editor of LAist.com during its early growth and now write a recurring Cultural Dispatch series for DC Jazz Fest, connecting personal narrative to public resonance.
The Narrative Method · Storytelling with Purpose
Making connection measurable.
As a board member and measurement advisor, I help design metrics and audience engagement goals to assess the effectiveness of a national nonprofit in using storytelling to foster empathy, creativity, and community.
About This Work
My approach blends data fluency, editorial instinct, and a deep commitment to inclusive storytelling. Whether I’m analyzing audience behavior, identifying strategic opportunities, or writing cultural essays, I aim to connect people through clarity, purpose, and impact—helping us all make better decisions, more quickly.
Let’s Work Together
Looking for a collaborator, consultant, or colleague? Let’s talk.