Jason Toney, currently of CBS Interactive, and previously of AXS/AEG, Disney Interactive, and Bunim-Murray Productions, is all about digital media. He's held site and content production roles and is presently most interested in data-driven strategy work. This is his personal blog. Yeah, he still does that on occasion.


"Promise I'm one of the only ones that keep it one hundred." - T.I., Sorry

I read something earlier this week that suggested that instead of saying, "I don't have time" for something to say, "it's not a priority."

I like that. It forces you to acknowledge that not everything is as important as you think it is. If you say it out loud to someone, it lets them know that their priorities aren't necessarily yours. 

It also can lead to some clarity around who you are and what you want to change and how you really want to spend your time.

I had thought leading into Sunday that I would be spending a lot of time in front of the computer, catching up on the 40+ articles in my "read later" folder this month, posting interesting quotes and images to tumblr, and, maybe, thinking and catching up on work.

What I made time for were chores. What I made priority for was cleaning each room I wanted to tackle top to bottom. I turned on my "Sunday Mornings" music playlist and got busy.

It was the most satisfying way to spend several hours yesterday. Looking up from the dining room table into our living room now and I'm still satisfied. I like an uncluttered space but haven't made it a priority in line with how much joy and calm and mental well-being it provides.

It's like writing. And reading. And helping others. And working out. And friends. And family. And meaningful work.

These are the things that are priority but am I giving them time? If I give them more and give less to the things that fill up space but provide little of that satisfaction, what am I losing in the trade?

There's probably greater risk for disappointment and frustration but also a greater chance for delight and warmth and love.

I've got time for that.


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